
Most of the coverage I encountered was colored by some sort of disbelief that anyone, even if they had not heard specifically of this scam*, could be naive enough to send money to complete strangers with little information other than a P.O. box and the promise of future wealth.
Interesting, because I'm pretty sure that's Cash4Gold's ENTIRE business model. "No, really! Send us your valuables! We'll "appraise" them with absolutely no input/supervision from any legitimate evaluator! Honest! We will then send you a check! If you think we lowballed you, and you call to complain, we will tell you your items have already been "liquified!" Did you know that gullible is not in the dictionary and that your epidermis is showing!"
I'm glad to see that this vile company has been vilified* as a scam already on the internet. Too bad it's not enough to prevent a Cash4Gold ad from airing on the Super Bowl this year. NBC rightfully denied previous banishee ashleymadison.com a Super Bowl spot, but replacing it with an appeal to vulnerable cash-strapped Americans to relinquish their (sometimes sentimental) valuables for a fraction of their worth was probably not the best way to reclaim the moral high ground.
*if that is the case, I've got some swampland in Florida to sell you
*intentional double-vile
Next up for Banishment: Stuffed Crust Pizza vs. First Checked Bag fees